INSIGHTS & GUIDES
Blog
Practical marketing, advertising, PR and creative know-how from the KR Incorporated team.
Latest articles
3 min read
In-House Marketing vs. Agency
Building an in-house marketing team sounds simple enough. You start by hiring a marketer, then realize you need a designer to bring the ideas to life. Social…
Read article3 min read
Why KR Incorporated Starts Every Partnership With a 6 Month Trial
Most agency relationships start with a contract and a leap of faith. You sign for a year, sometimes two, and hope the team you met in the pitch meeting is the…
Read article3 min read
Freelancer, Fractional, or Full Agency: Matching the Hire to the Job
Once a business accepts it can't build an entire marketing department from one hire, the next question isn't agency versus in-house. It's which outside option…
Read article2 min read
How AI Is Changing Marketing (and What It Can't Replace)
AI didn't knock on marketing's door. It walked in, pulled up a chair, and started writing subject lines. In a few short years, it went from experiment to line…
Read article3 min read
Multiple Marketing Vendors: The Hidden Cost to Your Brand
Somewhere in most growing companies, there's a whiteboard, a shared drive, or a very tired marketing manager holding four separate relationships together with…
Read article2 min read
How to Tell If Your Marketing Budget Is Actually Working?
Every business spends money on marketing. Fewer businesses can say with confidence what that money is actually doing. Marketing budgets averaged 7.8% of…
Read article2 min read
PR vs. Paid Media: Which Builds Credibility Faster?
Every business wants to be trusted. The question is how to get there, and how fast. Two of the most common paths are PR and paid media. One earns attention.…
Read article2 min read
Rebranding: When It's Necessary and When It's a Distraction
A rebrand feels productive. There's a new logo to approve, new colors to choose, a fresh tagline to argue about in a conference room. That looks and sounds…
Read article2 min read
Is SEO Still Worth It in the Age of AI Search?
Search used to be simple. Someone typed a question, Google served up ten blue links, and the business at the top got the click. That's not how it works…
Read article
Not sure what you need?
That’s okay. That’s kind of our job.
Tell us where you are, where you want to go, and what’s getting in the way.
We’ll figure out what makes sense from there.