Why KR Incorporated Starts Every Partnership With a 6 Month Trial
Most agency relationships start with a contract and a leap of faith. You sign for a year, sometimes two, and hope the team you met in the pitch meeting is the same team doing the work in month eight.
We think there's a better way to start.
Every new partnership at KR Incorporated begins with a 6 month trial. Not because we're unsure of our work, but because a great partnership needs more than a good pitch. It needs proof, on both sides.
Fit Goes Both Ways
Hiring an agency is usually framed as a one sided decision. The client evaluates, the agency performs, and everyone waits to see if it works.
That's only half the equation. We also need to know we're the right partner for you. Do our strengths match what your business actually needs? Do we communicate in a way that works for your team? Are we aligned on what success looks like?
A trial gives both of us room to answer those questions honestly, with real work on the table instead of promises in a proposal.
Every Partnership Is Different
No two clients work the same way. Some want a weekly call and a detailed report. Others want a quick text when something moves the needle. Some leadership teams like to sit in on every creative review. Others want to see the finished product and nothing before it.
None of those approaches is wrong, but they all require us to adjust how we work. The first six months are where we learn your rhythm: who makes decisions, how feedback flows, what your team needs from us, and what it doesn't. By the end of the trial, the process isn't something we handed you. It's something we built together.
How the 6 Months Work
The trial follows a five step process designed to build momentum while giving both sides a clear view of the partnership.
- Discovery. We start by learning the business: your goals, your audience, your competitors, and what has and hasn't worked before. The best strategy starts with the right questions.
- Strategy. With that foundation, we build a plan tied to your actual business goals, with clear priorities and agreed upon measures of success.
- Launch. The work goes live. Campaigns, content, creative, and channels start moving, and so does the data.
- Measure and Refine. We track what's working, cut what isn't, and adjust in real time. This is also where we fine tune how our teams communicate and collaborate.
- Review Together. At the end of six months, we sit down and look at the results honestly. What moved, what didn't, and where the partnership should go next.
Built for the Long Term
We aren't interested in short relationships. The best marketing compounds over time. Brand recognition builds, data gets richer, and a team that knows your business inside and out makes better decisions faster.
That kind of value takes years, not months. The trial helps us find partners who are ready for that kind of commitment, and it gives them the confidence to make it.
Why It Works
Partnerships that start with a trial tend to last. By the time the six months are up, both sides know exactly what they're getting. No surprises, no mismatched expectations, and no wondering whether the relationship will hold up once the honeymoon ends.
That's why our trial partners re-sign at a higher rate, often for one year or more. Not because they're locked in, but because they've already seen what the partnership can do.
A contract can make a relationship official. Six months of real work is what makes it worth keeping.